Your people have the marketing.Let's give them the sales system.
RESULTS: Tory Burch Fellows, Summer 2026
14/16 participants
engaged every week
14/16 participants
worked through the workbook
11/16 participants
booked 1:1s and implemented
"I plan to use it to train my sales team and see what aspects we can embed into our sales process."
- Summer 2026 cohort participant
Small-to-midsize businesses often post content, blow marketing budgets, babysit funnels, and maybe even attend events and network. Then they wonder why their pipeline is thin and how they can MAKE MORE MONEY!
Marketing helps buyers find you.
Sales is how you find your people.
Growth is the result of marketing that nurtures your sales process - you know, the one most businesses don't have yet (the CEO Sales Cohorts programming changes that!)
Dora Rankin's proprietary, USA TODAY bestselling Heart SellTM method is proven across industries and over decades. It is rooted in pitch-free prospecting, mutually enjoyable sales conversations, and relationships that bring in revenue. It connects sales and marketing and drives predictable revenue growth.
In this program, participants don't just learn Heart Sell™ Sales Systems. They build them week by week - with Dora leading the way and standing by their side.
Heart Sell™ CEO Sales Cohorts are serious business, but they are also fun. If you've ever had sales training that made you want to take a shower, this is NOT that! Dora makes the hard work accessible and (dare we say) enjoyable.
Image of Dora Rankin, Creator of The Heart Sell™ method and Author of The Heart Sell™ Book and Workbook, thinking about how much money people make when they follow her sales process :)
Six Weeks To Success
From doing 'all the things' to implementing a strategic sales and business development system.
Diagnostic
Revenue Roadmap, Pay Time vs. No Pay Time, sales vs. marketing, and your Q×Q=R baseline.
Define Your Audience
The Audience Audit across buyers, partners and ecosystems, list building, and deep ICP profiling.
Build Your Outreach Engine
Pitch-free prospecting scripts, the 7-Day Sales Path, and the Big Five Weekly Sales Plan.
Master the Conversation
The 7-Step Heart Sell™ Conversation: telling your story, the pitch, and handling objections with heart.
Sustain and Compound
An inbound inquiry SOP, follow-up that converts, and partnerships that turn relationships into referrals.
Track, Refine and Scale
The Heart Sell Scorecard, weekly rhythm and KPIs, Identifying and overcoming obstacles.
Build Your Best-Fit Programming
Book A Cohort, or Reserve Ongoing Training
Signature Cohorts
Six live 90-minute sessions, workbook build each week, plus a 30 day check-in.
Recurring Track
Two to four cohorts a year. 1:1s and team seats available.
"I would like to express my sincere appreciation to Dora Rankin for her outstanding workshop, The Heart Sell™. Our clients found the content to be both valuable and actionable. The insights and strategies shared were incredibly helpful, and I cannot recommend this program enough to SBDCs and their clients. Thank you, Dora, for your expertise and dedication to helping small businesses succeed."
- BETH GANTS, SBDC Director
Working with Dora was transformative for me, especially when I transitioned to full-time in my business. I was initially scattered in my approach, especially regarding our services and team dynamics. Dora's guidance was instrumental in refining our offerings, reorganizing our team structure, and making some challenging but necessary decisions.
One key area Dora helped me with was understanding the value we provide to clients and the workload we handle. This led to a significant increase in our deal size – from an average of $35K to a range of $70K-250K. She also coached me on setting boundaries within the team, allowing me to focus more on VIP clients and business development, and trained my COO in business development strategies.
- AMODHI WEERSINGHE Founder, HCL Designs
Heart Sell™ Sales Training Gets Results
Year-Round Start Dates
6 Week Cohorts
Online or On Site